Vista, California –October 15, 2014 – Daron Rahlves, the most decorated American Downhill and Super G skier in history, has just renewed a three-year contract with WEND Wax. Three years ago, Daron became the original member of the WEND team, which now boasts 12 Olympians and several more world-class athletes.
The alpine legend is also an avid surfer who spends part of his summers in Encinitas near WEND’s headquarters. He originally connected with the WEND family through its parent company Wax Research, which also makes the world’s leading surf wax brand, Sticky Bumps. While they had been producing snow waxes for private labels for more than 40 years, and dabbled with branding their own line, it wasn’t until Daron approached them with the idea of a Daron Rahlves Signature Series wax that they decided to move forward in developing and marketing WEND.
Since joining the team, Daron has played an integral role in the progression of the product line. The WEND Daron Rahlves HF Race Overlay Paste is one of the company’s best-selling items, and they are currently working closely together to create some innovative race waxes that will compliment his signature line. The partnership extends to event support as well, and this upcoming season the company will proudly be the official wax sponsor of Daron’s event, the Rahlves’ Banzai Tour, for the fourth year in a row.
“Over the last three years I’ve relied on WEND Wax products for my race skis and freeride boards on mountains around the world. And yes, it feels good gliding smooth and fast over all types of snow,” said Rahlves. “Together with its A-list team, WEND and I work to create products that make every day on snow a better experience for all of us. I look forward to using WEND and continuing our partnership while making us faster on the snow.”
“It’s an honor to work with one of the most esteemed names in skiing. Daron’s contribution to WEND continues to be an integral part of our product line development. Together we strive to continually push WEND’s performance on all levels,” said John Dahl, Wax Research, President.
About Daron Rahlves
Daron Rahlves spent 13 years on the US Ski Team and has 12 World Cup wins, 28 World Cup podiums, 7 US National titles, 15 US National podiums, and 3 World Championship medals. To top it all off, he is an X Games Gold Medalist, a four-time Olympian, and was the winner of the legendary Hahnenkamm Downhill in 2003 and SG in 2004. He is also proud to have created a unique event, Rahlves’ Banzai Tour, a mix of big mountain freeriding and boardercross. http://www.rahlvesbanzai.com/
WEND, a Wax Research brand, is an innovative line of Natural Meadowfoam (MF) and fluoro racing waxes, overlays, bars, pastes including a full range of tuning shop waxes and base treatments. WEND continues to redefine the way we think about snow waxes. As a leader in the global wax market, WEND unwinds traditional logic as witnessed in the performance of their trailblazing formulas. Founded in Encinitas in 1971, Wax Research is recognized by the international sport community as one of the original surf accessory companies. This family of like-minded people is dedicated to that vital spark of individualism and adventure. A grassroots manufacturer, every handcrafted bar of high quality surf and ski wax is poured in their California factory. www.wendperformance.com