X Games Wrap Up

This past weekend, the WEND crew packed up our gear and headed to the Rockies to cheer on our team at Winter X Games in Aspen. We set up shop in the waxing room of the athlete lounge to make sure the skiers’ and riders’ equipment was competition-ready.

 

More and more athletes and techs are using WEND products to help reach the podium and bring home some serious bling, but our team in particular crushed it with two gold medal wins. BoarderX star Lindsey Jacobellis finished first in her event, earning her 8th X Games gold medal and becoming the most decorated female in X Games history.  In ski slopestyle, defending champ Nick Goepper threw bangers like a switch right dub screamin’ seamen and a triple cork 1440 mute, raking in a huge score of 95 and becoming the first skier since 1994 to earn back-to-back golds in this event.

 

Members of US Snowboarding and the US Ski Team also found success with WEND on their bases, with many of their athletes taking home medals too.

 

These big wins come right before the athletes head to Sochi to represent the US in the Winter Olympics. If the X Games is any indication of how our athletes will perform in Sochi, we’ve got high hopes. We’re stoked to see what they do with the momentum they’re carrying and we’re sure they’ll make us proud!

 

Nick Goepper Podium

Dumont Transitions into Wend Wax

Carlsbad, Ca

October 23, 2013

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Simon Dumont, one of the most decorated freestyle skiers and world record holder for the highest air in a quarterpipe joins the WEND Wax Elite World Team. 
Dumont dominates freeskiing history with more victories and awards than any other halfpipe skier in the world. In addition to countless awards and podium finishes, Simon is known for setting the world record for highest air in a quarterpipe and also organizing the famed “cubed pipe” photo shoot at Squaw Valley. He rounds out the WEND Elite Team of Daron Rahlves, Lindsey Jacobellis, Kazu Kokubo, Heather McPhie, Nick Goepper, Grete Eliassen, John Teller, Anais Caradeux and Travis Gerrits.
“There are times, when even in a halfpipe, my event can come down to who is running faster, so my wax is as important to me as my whole set up,” said Dumont.  ”WEND gives me the confidence that I will have the speed I need in the halfpipe no matter what the conditions, and with the Olympics coming up, I don’t want to leave anything to chance.”
 ”I’m super stoked to be working with Simon,” said John Dahl.   ”Our innovative WEND waxes should give him that push that lands him on the podium.”

About Simon Dumont

Being crowned the first ever AFP World Champion and with nine X Games medals, Dumont is notable as one of the best freestyle skiers in the world today.  Dumont had a rough start to last season, just coming back from knee surgery, Simon crashed while training for the Dew Tour shattering both wrists.  After a 3 hour surgery of plates and pins being put in, Simon came back to X Games with only 1 week of skiing and without the use of poles and once again climbed up on that podium with a bronze medal.  Fully healthy and ready for 2014, Simon is excited to finally see his sport in the Olympics.
www.simondumont.com

About WEND

WEND, a brand owned by Wax Research, Inc., is a sophisticated line of Fluoro and Natural racing waxes, overlays, bars, pastes and a full range of tuning shop waxes and base treatments.  Wax Research, founded 1972 in California, is a family owned company as well as a global market leader in the action sport wax and accessory business.  They have produced private label snow waxes since 1972 for some of the top brands of the sport. 
WEND waxes are the official competition supplier to the U.S. Ski Team, U.S. Snowboarding, and U.S. Freeskiing. 
www.usskiteam.com 
www.ussnowboarding.com 
www.usfreeskiing.com 
 

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McPhie Signs Olympic Year Agreement with WEND Wax

Photo By Harald Marbler

Photo By Harald Marbler

Carlsbad, Ca

WEND Wax announces the signing of Freestyle Moguls Skier Heather McPhie to their Elite World Team.  #RoadtoSochi #WendWaxWillGetYouThere #MadeinCalifornia
McPhie, 2013 National Freestyle Champion, Olympian and third overall for 2012/2013 joins WEND Elite Team members Daron Rahlves,  Lindsey Jacobellis, Kazu Kokubo, Nick Goepper, John Teller,  Anais Caradeux and Travis Gerrits.
“I am thrilled to be teaming up with the WEND family.  Before working with WEND wax I’ve known very little about taking care of my own equipment.  WEND wax and their staff have been incredible with me, in terms of teaching me how to use the product and how to take care of my skis!  The hot wax is great, and they have liquid wax that I use while training.  Waxing regularly has made my skis feel smoother, and more consistent, and I have gained a lot of peace of mind from understanding how to use the product myself, and keep things consistent from day to day”, stated Heather.
 ”It’s fantastic having Heather onboard.  She’s a great fit for WEND with her high standards, positive attitude and love for the sport”, said John Dahl (Wax Research President).    ”I see us achieving great things together.”

 

About Heather McPhie

Olympian Heather McPhie came late to moguls, but she’s been making up for lost time. In 2010, the Bozeman, Montana native found a new gear and accelerated to her first four career World Cup podiums, including one win in her current hometown of Park City, UT. Her breakout results earned her a trip to her first Olympics in Vancouver. The 2012-2013 ski season was Heather’s most successful to date, with three World Cup wins, as well as two other podiums.  She finished the season ranked third overall in the world and defended her title at the National Championships.
www.heathermcphie.com 

 

About WEND

WEND, a brand owned by Wax Research, Inc., is a sophisticated line of Fluoro and Natural racing waxes, overlays, bars, pastes and a full range of tuning shop waxes and base treatments.  Wax Research, founded 1972 in California, is a family owned company as well as a global market leader in the action sport wax and accessory business.  They have produced private label snow waxes since 1972 for some of the top brands of the sport.
Photo By Garth Hager

Photo By Garth Hager

 

WEND WAX AND USSA CREATE PARTNERSHIP

Park City, UT

October 1, 2013

WEND, a high performance snow wax brand, has entered into a four year agreement with the U.S. Ski Team as an Official Competition Supplier for all three of the USSA Disciplines:  U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.
“All of the USSA partners in the supplier pool are vital to our successes in being Best in the World. Giving our U.S. athletes every possible advantage on the hill has been key to our success and signing this deal with WEND will help us take another step in that direction. Their existing product and future development incorporating our athletes and coaches is really exciting for us and we appreciate that support and dedication.”  Michael Jaquet, Chief Marketing Officer, USSA.
“We look forward to working with the USSA and their athletes to help push performance to the highest levels.  Our innovative and exclusive MF natural plant wax technology improves acceleration beyond the limitations of the existing Mid Fluoro compounds.  WEND waxes provide measurable increases in speed and durability and should be a key component to success in Sochi 2014,” said John Dahl, President, Wax Research.

About WEND

WEND, a brand owned by Wax Research, Inc., is a sophisticated line of Fluoro and Natural racing waxes, overlays, bars, pastes and a full range of tuning shop waxes and base treatments.  Wax Research, founded 1972 in California, is a family owned company as well as a global market leader in the action sport wax and accessory business.  They have produced private label snow waxes since 1972 for some of the top brands of the sport.

 

WENDUSSA

WWW.WENDPERFORMANCE.COM 

J Smallz Podium Finish at HDHR

Big congrats to one of our own, Jordan Small, on his podium finish at the 10th annual Hot Dawgz and Handrails at Bear Mountain!

Photo by: Mike Yoshida

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Erik Leon Signs with Arbor, Airblaster, and Flux

 

 

 

 

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Truckee CA – September 12, 2013 – Marketing Farmer managed professional snowboarder, Erik Leon has signed three fresh contracts with Arbor Snowboards, Airblaster Outerwear and Flux Bindings. “In a very difficult time for snowboarding, I think it speaks volumes that these three brands think enough of Erik to award him with solid new contracts for the 2013/14 season,” says Marketing Farmer’s Brad Farmer. Erik becomes the first paid amateur on the Arbor and Airblaster teams while Flux has moved him on up to their Global team and plan to highlight him internationally.
“I can’t imagine why any company wouldn’t want Erik Leon on their team. He’s only 18-years-old and yet has the board control and riding ability of a veteran. He has an unmistakably unique riding style that you can literally feel when you watch him shred. He is one of the most genuine people I’ve ever met and he has a stunning look that is quite a contrast from what is typically seen in the snowboard industry. Erik Leon would be a powerful addition to any brand’s team and these brands have now recognized that.”–Brad Farmer, Marketing Farmer
Erik-Leon_Photo_Takashi-400x600“I am really happy to be supported by these awesome bands. It’s going to be an all-time winter with Arbor, Airblaster and Flux now having my back. This really helps me pursue my dreams of snowboarding. I am looking forward to being the best possible representative for these brands and I will do my best boarding ever. Thank you.”–Erik Leon
Erik Leon is currently under contract with Arbor Snowboards, Airblaster Outerwear, Flux Bindings and Wend Wax.

Goepper Wins Slopestyle Gold in NZ

Winter X Games champion Nick Goepper dominated the FIS Freestyle ski slopestyle event at Cardrona in the final event of the 2013 Winter Games NZ!! 

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Geopper & Ion Air Pro 2

Check out this little promo for iON cameras. Wend rider Nick Geopper crosses over into our sister brand rockin’ his Sticky Bumps surf wax t-shirt.