This past weekend, the WEND crew packed up our gear and headed to the Rockies to cheer on our team at Winter X Games in Aspen. We set up shop in the waxing room of the athlete lounge to make sure the skiers’ and riders’ equipment was competition-ready.
More and more athletes and techs are using WEND products to help reach the podium and bring home some serious bling, but our team in particular crushed it with two gold medal wins. BoarderX star Lindsey Jacobellis finished first in her event, earning her 8th X Games gold medal and becoming the most decorated female in X Games history. In ski slopestyle, defending champ Nick Goepper threw bangers like a switch right dub screamin’ seamen and a triple cork 1440 mute, raking in a huge score of 95 and becoming the first skier since 1994 to earn back-to-back golds in this event.
Members of US Snowboarding and the US Ski Team also found success with WEND on their bases, with many of their athletes taking home medals too.
These big wins come right before the athletes head to Sochi to represent the US in the Winter Olympics. If the X Games is any indication of how our athletes will perform in Sochi, we’ve got high hopes. We’re stoked to see what they do with the momentum they’re carrying and we’re sure they’ll make us proud!
WEND Wax announces the signing of Freestyle Moguls Skier Heather McPhie to their Elite World Team. #RoadtoSochi #WendWaxWillGetYouThere #MadeinCalifornia
McPhie, 2013 National Freestyle Champion, Olympian and third overall for 2012/2013 joins WEND Elite Team members Daron Rahlves, Lindsey Jacobellis, Kazu Kokubo, Nick Goepper, John Teller, Anais Caradeux and Travis Gerrits.
“I am thrilled to be teaming up with the WEND family. Before working with WEND wax I’ve known very little about taking care of my own equipment. WEND wax and their staff have been incredible with me, in terms of teaching me how to use the product and how to take care of my skis! The hot wax is great, and they have liquid wax that I use while training. Waxing regularly has made my skis feel smoother, and more consistent, and I have gained a lot of peace of mind from understanding how to use the product myself, and keep things consistent from day to day”, stated Heather.
”It’s fantastic having Heather onboard. She’s a great fit for WEND with her high standards, positive attitude and love for the sport”, said John Dahl (Wax Research President). ”I see us achieving great things together.”
About Heather McPhie
Olympian Heather McPhie came late to moguls, but she’s been making up for lost time. In 2010, the Bozeman, Montana native found a new gear and accelerated to her first four career World Cup podiums, including one win in her current hometown of Park City, UT. Her breakout results earned her a trip to her first Olympics in Vancouver. The 2012-2013 ski season was Heather’s most successful to date, with three World Cup wins, as well as two other podiums. She finished the season ranked third overall in the world and defended her title at the National Championships.
WEND, a brand owned by Wax Research, Inc., is a sophisticated line of Fluoro and Natural racing waxes, overlays, bars, pastes and a full range of tuning shop waxes and base treatments. Wax Research, founded 1972 in California, is a family owned company as well as a global market leader in the action sport wax and accessory business. They have produced private label snow waxes since 1972 for some of the top brands of the sport.
Truckee CA – September 12, 2013 – Marketing Farmer managed professional snowboarder, Erik Leon has signed three fresh contracts with Arbor Snowboards, Airblaster Outerwear and Flux Bindings. “In a very difficult time for snowboarding, I think it speaks volumes that these three brands think enough of Erik to award him with solid new contracts for the 2013/14 season,” says Marketing Farmer’s Brad Farmer. Erik becomes the first paid amateur on the Arbor and Airblaster teams while Flux has moved him on up to their Global team and plan to highlight him internationally.
“I can’t imagine why any company wouldn’t want Erik Leon on their team. He’s only 18-years-old and yet has the board control and riding ability of a veteran. He has an unmistakably unique riding style that you can literally feel when you watch him shred. He is one of the most genuine people I’ve ever met and he has a stunning look that is quite a contrast from what is typically seen in the snowboard industry. Erik Leon would be a powerful addition to any brand’s team and these brands have now recognized that.”–Brad Farmer, Marketing Farmer
“I am really happy to be supported by these awesome bands. It’s going to be an all-time winter with Arbor, Airblaster and Flux now having my back. This really helps me pursue my dreams of snowboarding. I am looking forward to being the best possible representative for these brands and I will do my best boarding ever. Thank you.”–Erik Leon
Erik Leon is currently under contract with Arbor Snowboards, Airblaster Outerwear, Flux Bindings and Wend Wax.
The newest member of the Wend family, Travis Gerrits, laying down a triple back-flip, no big deal.
Check out this little promo for iON cameras. Wend rider Nick Geopper crosses over into our sister brand rockin’ his Sticky Bumps surf wax t-shirt.